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SFV UNIVERSE
III · SFV DIRECTION OFFICE
VOLUME 01 · 2026

Vision, into form.

Case studies from the direction practice. Each project is a record of how an idea moved through the room — what stayed, what was killed, what was finally allowed to ship.

Capsule III — Winter Identity
CS_001 · 2026 · Brand direction + campaign

MARROW & OAK

Capsule III — Winter Identity

Repositioning a heritage menswear label for a younger silhouette without losing the weight of the original mark.

DIRECTION NOTES

  1. 01Single ink. Cream paper. Wax-seal as visual anchor.
  2. 02Type pair: Fraunces display, IBM Plex mono caption.
  3. 03Photography directed cold. Bone wall, no props.
Direction by Will Abbass, on behalf of SFV.HFX · NS · CA