




CS_001 · 2026 · Brand direction + campaign
MARROW & OAK
Capsule III — Winter Identity
Repositioning a heritage menswear label for a younger silhouette without losing the weight of the original mark.
DIRECTION NOTES
- 01Single ink. Cream paper. Wax-seal as visual anchor.
- 02Type pair: Fraunces display, IBM Plex mono caption.
- 03Photography directed cold. Bone wall, no props.